ST. HELENA, Calif. (August 11, 2022) – In conjunction with Rowdy Energy, the enhanced hydration formula energy drink created by two-time NASCAR Cup Series champion Kyle Busch, Hy-Vee, one of the nation’s largest supermarket chains boasting more than 285 locations across a dozen states, has joined forces with Rico Abreu/Curb Agajanian Racing for the 61st running of the coveted Knoxville Nationals in Knoxville, Iowa, working together to not only boost the awareness of Rowdy Energy’s availability at Hy-Vee locations across the country, but also pad Abreu’s efforts in seeking a first-ever Knoxville Nationals title.

“We’re thrilled to have Hy-Vee join our efforts. This is an exciting time for everyone involved and I’m ready to get started,” Rico Abreu stated. “Rowdy Energy is not only a tool in keeping myself, as well as my team hydrated and focused, but it’s a lifestyle, and there’s nothing I’d like to do more than help promote its availability at one of the largest supermarket chains in the country. And with a Hy-Vee location directly across the street from Knoxville Raceway, this was a perfect opportunity to put this plan into motion. I’m hoping everyone can join me in getting a little rowdy at the Knoxville Nationals.”

Abreu, a recent Knoxville Raceway winner, will begin flying the Hy-Vee colors this evening, August 11, when the St. Helena, California, native and two-time Chili Bowl Nationals champion competes in his respective Knoxville Nationals qualifying night. The $175,000-to-win Knoxville Nationals finale will take place Saturday, August 13.

“Our goal is and always has been to support the communities we serve, including Knoxville, where we have a grocery store,” said Tina Potthoff, senior vice president of communications for Hy-Vee. “As we continue to make our mark in the world of racing, we look forward to watching Rico Abreu and the other drivers and teams at the Knoxville Nationals this weekend, and appreciate the partnership of Rowdy Energy for their continued support of the sport.”

Hy-Vee, Inc. is an employee-owned corporation operating more than 285 retail stores across eight Midwestern states with sales of more than $12 billion annually. The supermarket chain is synonymous with quality, variety, convenience, healthy lifestyles, culinary expertise and superior customer service. Hy-Vee ranks in the Top 5 Most Trusted Brands and has been named one of America’s Top 3 favorite grocery stores. The company’s more than 80,000 employees provide “A Helpful Smile in Every Aisle” to customers every day. For additional information, visit

Rowdy Energy was founded in 2020 by notable entrepreneur, Jeff Church and accomplished NASCAR driver, Kyle Busch with a focus on functional ingredients and enhanced wellness. Their beverages are formulated to deliver 160mg of natural caffeine from green tea, L-Theanine for sustained focus & electrolytes for hydration. Rowdy Energy has no artificial sweeteners, flavors or preservatives and offers zero sugar and reduced sugar flavor varieties. The beverage is currently available in two different product lines and in fourteen flavors – Core Rowdy (Strawberry Lemonade, Peach Mango, Cherry Limeade, Blue Raspberry, Chiseled Ice, Sour Green Apple, Grape, Cotton Candy, Orange Citrus and Lemon Lime – seven of which are KETO friendly and zero sugar) and Power Burn – a line that burns 150 calories per can (Pink Lemonade, Watermelon, Mango Dragonfruit, and Pineapple Passionfruit). Rowdy Energy is available for purchase online at, on Amazon and in select grocery and convenience stores nationwide.